Category: Awareness Campaign

SWAP Kicking off 2023 with GSTV!

5/23/2023

After last year’s success with our awareness program, we are headed into summer with some exciting changes tailored to our Dakota audience.

A SWAP Update for Q4 2022

4/25/2023

These numbers are outstanding – with more than 24.4 million impressions just in the Dakotas! Lindsey Hefta has all the details for contributors!

GSTV Numbers Are In – Reaching Nearly 2 Million!

10/3/2022

These video impressions drive action and create lasting brand awareness for credit unions, and this summer’s efforts can be considered a huge success!

Dakota’s SWAP Program Helping to Move the Needle

9/7/2022

July Gas Station TV (GSTV) numbers are in along with online AdConnect newspaper ads and the numbers are even higher than June!

Your SWAP Dollars are Working!

8/3/2022

Have you seen the GSTV ads promoting credit unions? Well, more than 666,000 people in the Dakotas have – in one month alone!

Hot Off the Press – Research Results Are In!

6/15/2022

Lindsey Hefta has an update on the national CU Awareness campaign – and a preview of digital ads playing in the Dakotas as part of our own Statewide Awareness Program (SWAP).

Credit Union Awareness Gaining Momentum!

9/13/2021

Consumer consideration is the most valuable step towards credit union market share growth. Working together, we can attract more consumers to our movement and industry!

“Open Your Eyes” Awareness Campaign Update

6/14/2021

Credit union professionals from across the Dakotas joined our virtual event to get the latest information about this important initiative. A recorded version is available now!

THE MEMO