SWAP: State-Wide (CU) Awareness Program
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The Dakotas have been part of the national CU consumer awareness campaign since 2019. In fact, our association was one of the first leagues to sign on to this valuable initiative! The initiative has made significant strides nationwide - strides that cannot be ignored. Heading into 2024, as Your Money Further™ moves in a different direction, DakCU is taking over complete control of our unique local SWAP initiative to continue increasing credit union awareness across the Dakotas.
Building on the success of the national credit union awareness initiative (increasing consideration of credit unions as a “top of mind” financial services provider), DakCU took the campaign local in 2022 with our state-wide awareness program (SWAP) and began using a targeted, multi-tiered advertising approach. This strategy has generated more regional awareness and supports local businesses at the same time, allowing our contributing credit unions to keep their money right in their local communities, where they can experience the impact firsthand. SWAP allows for more input, more recognition, and a more cohesive marketing campaign larger than just the digital platform.
The licensing agreement with the Michigan Credit Union League which began in 2024 is helping our Dakota credit unions break barriers by putting them at the center of consumer consideration for financial services! Along with our new Try a Credit Union partnership, we have set a new and bold goal, aiming for 40% of the population throughout the Dakotas to be credit union members by the year 2030. Working together towards this goal, we can achieve great things!
Together, we can bring more Dakota consumers to their best financial partner - their local credit union!
Building on the success of the national credit union awareness initiative (increasing consideration of credit unions as a “top of mind” financial services provider), DakCU took the campaign local in 2022 with our state-wide awareness program (SWAP) and began using a targeted, multi-tiered advertising approach. This strategy has generated more regional awareness and supports local businesses at the same time, allowing our contributing credit unions to keep their money right in their local communities, where they can experience the impact firsthand. SWAP allows for more input, more recognition, and a more cohesive marketing campaign larger than just the digital platform.
The licensing agreement with the Michigan Credit Union League which began in 2024 is helping our Dakota credit unions break barriers by putting them at the center of consumer consideration for financial services! Along with our new Try a Credit Union partnership, we have set a new and bold goal, aiming for 40% of the population throughout the Dakotas to be credit union members by the year 2030. Working together towards this goal, we can achieve great things!
Together, we can bring more Dakota consumers to their best financial partner - their local credit union!
Thank you 2024 Awareness Champions:
Affinity First Federal Credit Union Area Community Credit Union Aspen Federal Credit Union Aspire Community Federal Credit Union Avanti Federal Credit Union Black Hills Federal Credit Union Consumer's Federal Credit Union Coteau Valley Federal Credit Union Dakota Plains Credit Union Dakotaland Federal Credit Union East River Federal Credit Union Explorers Federal Credit Union |
Fargo Public Schools Federal Credit Union
Fargo VA Credit Union Fort Randall Federal Credit Union Healthcare Plus Federal Credit Union Hometown Credit Union Huron Area Education Federal Credit Union Lakota Federal Credit Union Lamoure Credit Union Lisbon Farmers Union Credit Union Minot Area Schools Federal Credit Union Minuteman Community Federal Credit Union M-O Federal Credit Union Norstar Federal Credit Union |
North Star Community Credit Union
Oahe Federal Credit Union Postal Family Federal Credit Union Railway Credit Union Riverfork Federal Credit Union Sentinel Federal Credit Union Sioux Valley Co-op Federal Credit Union United Savings Credit Union University Federal Credit Union Voyage Federal Credit Union Vue Community Credit Union Western Cooperative Credit Union |
For questions regarding DakCU's SWAP Program or how your credit union can engage, please contact: