SWAP: State-Wide (CU) Awareness Program
The Dakotas have been part of the national CU consumer awareness campaign since 2019. In fact, our association was one of the first leagues to sign on to this valuable initiative! The initiative has made significant strides nationwide - strides that cannot be ignored. While there has been progress in increasing consumer consideration and awareness including double-digit growth in some states, DakCU believes that we can do even better!
In early 2022, DakCU’s leadership and board of directors decided to “take the campaign local” – using a multi-tiered approach to local media, advertising, and other resources to generate more regional awareness and to support local businesses at the same time. Doing so also allows our member credit unions to keep their money right in their communities.
Our new focus on a State-Wide Awareness Program (SWAP) will help Dakota credit unions break barriers by putting them at the center of consumer consideration for financial services. In a licensing agreement with CUNA, we have access to their creative assets. This allows for more control over the assets increasing the opportunity to customize them to speak directly to Dakota consumers – which makes it easier for our member credit unions to utilize those relevant resources as well! SWAP allows for more input, more recognition, and a more cohesive marketing campaign larger than just the digital platform.
Local financial support of SWAP is a must, and costs are weighted equitably between small and large credit unions, based on asset size.
Together, we can bring more Dakota consumers to their best financial partner - their local credit union!
In early 2022, DakCU’s leadership and board of directors decided to “take the campaign local” – using a multi-tiered approach to local media, advertising, and other resources to generate more regional awareness and to support local businesses at the same time. Doing so also allows our member credit unions to keep their money right in their communities.
Our new focus on a State-Wide Awareness Program (SWAP) will help Dakota credit unions break barriers by putting them at the center of consumer consideration for financial services. In a licensing agreement with CUNA, we have access to their creative assets. This allows for more control over the assets increasing the opportunity to customize them to speak directly to Dakota consumers – which makes it easier for our member credit unions to utilize those relevant resources as well! SWAP allows for more input, more recognition, and a more cohesive marketing campaign larger than just the digital platform.
Local financial support of SWAP is a must, and costs are weighted equitably between small and large credit unions, based on asset size.
Together, we can bring more Dakota consumers to their best financial partner - their local credit union!
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Thank you 2022 Contributors:
Affinity First Federal Credit Union Area Community Credit Union Aspire Community Federal Credit Union Avanti Federal Credit Union Black Hills Federal Credit Union Consumer's Federal Credit Union Coteau Valley Federal Credit Union Dakota Plains Credit Union Dakota Plains Federal Credit Union Dakota Rail Line Federal Credit Union Dakota West Credit Union Dakotaland Federal Credit Union Explorers Federal Credit Union Fargo Public Schools Federal Credit Union First Century Federal Credit Union Flasher Community Credit Union Ft. Randall Federal Credit Union Healthcare Plus Federal Credit Union Hometown Credit Union |
Huron Area Education Federal Credit Union Lakota Federal Credit Union Levo Federal Credit Union Lisbon Farmers Union Credit Union Med5 Federal Credit Union Minot Area Schools Federal Credit Union M-O Federal Credit Union Norstar Federal Credit Union North Star Community Credit Union Oahe Federal Credit Union Postal Family Federal Credit Union Railway Credit Union Riverfork Federal Credit Union Sioux Valley Co-op Federal Credit Union Sisseton Wahpeton Federal Credit Union United Savings Credit Union University Federal Credit Union Voyage Federal Credit Union Western Cooperative Credit Union |
For questions regarding DakCU's SWAP Program or the CU Awareness initiative, please contact:
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