Try a Credit Union Earns 3 ADDYs!

​What are you waiting for? Join our state-wide awareness program with new award-winning resources to promote your credit union to Gen Z and millennials. 

Lindsey Hefta

by Lindsey Hefta, Director of Marketing
 
As we announced in early February, DakCU is very excited to partner with the Michigan Credit Union League (MCUL) on a new endeavor through their tryacreditunion.com platform. This campaign is focused on the older
Gen Z and younger millennial population, and the partnership is engineered to enhance our own state-wide awareness program (SWAP), in addition to supplementing any marketing campaign you are already doing for
your own credit union!

Now, we are happy to share Try a Credit Union recently took home three ADDY Awards at this year’s American Advertising Awards Greater Flint ceremony! The competition, hosted by the American Advertising Federation, is the advertising industry's largest and most representative competition, attracting over 30,000 annual entries. 

The Try a Credit Union campaign won a silver ADDY in these three categories:

• Internet Commercial Campaign
• Social Media Campaign
• Special Judges Choice Award

“We are honored to have the Try a Credit Union campaign recognized by the American Advertising Federation,” said Michigan Credit Union League President/CEO Patty Corkery. “These ADDY Awards are validation that our campaign is creative and appealing. We can’t wait to further build on it this year!”

In 2023, the campaign garnered 107 million impressions and nearly 639,000 clicks on the TryACreditUnion.com website. On social media, 22.5 million viewers watched the campaign videos to completion.

Many of our Dakota credit unions have already opted-in to SWAP, which now allows you access to the many exceptional Try a Credit Union resources, including fresh social media graphics, short videos, which are turn-key and customizable to your credit union. You can also use the platform to post job openings, possibly bringing new talent into your organization, along with new members! 
 
Again, we want to emphasize that Try a Credit Union is designed to enhance our Dakota awareness efforts. Opting-in to this program not only enhances the credit union movement throughout the Dakotas as a whole but can also bring additional awareness to your specific credit union.
 
Our SWAP marketing buys are placed heavily in markets where we have contributing credit unions (and little to none in communities without). This program allows for asset efficiency (existing marketing materials stand ready for you to use), Gen Z effectiveness, custom brand integration options, experienced support staff with both DakCU and MCUL, as well as long-term reliability. So, let’s work collaboratively to continue growing credit unions!
 
If you have not yet checked “YES” as a 2024 SWAP contributor, perhaps our impressive results will convince you to join us! We are also aiming at a new goal “40 by 30” – to have 40% of the population throughout the Dakotas to be credit union members by the year 2030!  
 
SWAP Highlights

• Nearly 2 million Gas Station TV (GSTV) impressions at the pumps between Memorial Day and Labor Day in 2023.
• Over 10 million billboard impressions.
• Digital geofence ads in every contributing credit union community reaching 41,000 monthly impressions.
• 35,000 monthly streaming TV ads featuring Try A Credit Union!
• May 2022 – May 2023 SWAP reached 24.4 million impressions throughout the Dakotas!

 
Continued financial support of DakCU’s SWAP program is imperative,
​and we hope you will consider joining us as we continue to promote credit union awareness and consideration as the best financial choice for consumers and communities.
 
If you have any questions regarding SWAP or the new resources available through tryacreditunion.com, please don’t hesitate to contact me.  

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