SWAP Exceeds Expectations!

Across the Dakotas, we have now exceeded over 18 MILLION impressions to create lasting brand awareness for the credit union movement! 

by Lindsey Hefta, Director of Marketing & Communications
 
NEW TryaCreditUnion.com Assets
For those who opted back in to our State Wide Awareness Program (SWAP) this year – thank you! We are now over three months into our new partnership with Try A Credit Union and the Michigan Credit Union League (MCUL). With this, we have access to their creative assets as well as their stimulating website, including the ability to post local job openings. MCUL shot several new photos and videos in early April and we are eagerly awaiting those NEW assets. They have also since added two new pages on their website on overdraft protection and cyber safety.
 
As a reminder, if you wish to utilize any of the Try A Credit Union assets (including short 6, 10, or 15-second videos), or if you have a job posting to share, simply contact me.
 
SWAP Across the Dakotas – OVER 18 million impressions served!
As previously mentioned, Gas Station TV (GSTV) ads ran across the Dakotas at over 120 different gas pumps throughout the summer months and delivered just under 2 million (1.944) video impressions to drive action and create lasting brand impressions for the credit union movement!
 
Our geofencing ads (which were new in 2023-2024), continued to trend way above the national average clickthrough rates throughout the campaign. We ended with nearly 300,000 delivered ads in contributing SWAP communities!
 
For online digital newspaper ads, we reached over 2.3 million impressions with participating newspapers across both states. (These numbers do not include any printed ads we previously published; we are discontinuing this year to focus more on social media channels.)
 
Digital and static billboards continued to be successful, from July 2023 through year end, resulting in nearly 13 million impressions!
 
What’s Ahead?
While we head into the new SWAP year (May 2024 – April 2025), with a larger focus on millennials and Gen Z, I am looking forward to a vigorous focus on social media (specifically Facebook), an increase in targeted marketing ads (both static and video display resulting in around 100,000 per month), and streaming TV videos.
 
With these changes, we expect increased visibility, credibility, connection, and continuing to build trust and familiarity within our contributing SWAP communities as to what a credit union is, what we offer, and what we can do for our members, both current and future!
 
If you have any questions regarding SWAP, the partnership with MCUL, or TryACreditUnion.com, don’t hesitate to contact me.