by Phil Seely, Senior Director Portfolio Development for Envisant
A credit union’s role to nurture member’s financial well-being is of the utmost importance in recent years. Providing products and services that meet all member needs, creating opportunities for financial education, keeping rates low, and value high – it can all feel like a huge task. There are many products and services that can help your credit union’s members thrive. Often shamed in the financial wellness department is one tool that can help your credit union’s bottom line and credit union members alike: the credit card.
How can we, as credit unions on a mission to help consumers improve their financial footing, also encourage them to use credit cards? It can seem at odds with our mission, but the fact is, “credit card debt is reaching new highs every year, up to $856 billion in the fourth quarter of 2021” (Reich, 2022). Consumers are going to use credit cards and so it is imperative we teach them how to use them well.
Including responsible credit card use within financial education is a strong strategy to help credit union members better understand how to use their credit cards while also giving the credit union an opportunity to showcase better rates available at a credit union.
Consider including a best practice for credit card use within your financial education programming and include topics like:
There are countless ways to highlight smart use of credit cards for your credit union’s members while still helping them on their path to financial wellness. Financial skills are not innate knowledge. People need to be taught how to balance a checkbook, decide on the best account, and how to read credit card offers to understand how they fit within the financial vision they see for themselves.
Envisant provides solutions for credit unions to nurture and grow a strong portfolio of products and services that can truly impact members’ financial standing. To learn more, reach out today and let us help your credit union and its members achieve your vision.
At Envisant, our mission is to help credit unions compete and to provide credit unions with a favorable operating environment and quality information, products and services, which have value, and which enable credit unions to exist, compete and prosper in the financial marketplace. Visit our website to learn more.
Envisant is a DakCU Senior CAP preferred partner. Contact Jennifer Barret at 224.760.0768 or George McDonald, DakCU's Chief Officer of Strategic Services with any questions.
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