Your SWAP Dollars are Working!

​Have you seen the GSTV ads promoting credit unions? Well, more than 666,000 people in the Dakotas have – in one month alone!

by Lindsey Hefta, Director of Marketing

On June 1, 2022, the Dakota Credit Union Association, with support from your SWAP dollars, launched Gas Station TV (GSTV) ads across the Dakotas. While these highly visible CU Awareness commercials will be playing throughout the entire summer until the end of August, we are thrilled to share the benefits and engagement that came from JUST the month of JUNE!

From June 1 through June 30, GSTV ads delivered more than 666,600 full sight, sound, and motion video impressions to consumers at over 120 different gas pumps in both states! That’s about 666,600 chances to get our message right where it is needed – especially in these financially challenging times!

While there are two different advertisements running at these gas stations throughout the summer months, you can be assured that both variations have a call to action asking consumers to visit yourmoneyfurther.com to learn more about credit unions AND to find a local credit union near them – and that is where you come in!

Remember, contributing SWAP credit unions have enhanced listings on yourmoneyfurther.com, so be sure your listings are all customized and updated to maximize your placement(s)! If you need assistance in this area, please contact me. And, don’t hesitate to reach out if you have any questions regarding GSTV or any of our other amazing SWAP advertising placements.