Who’s Ready to Color Outside the CU Marketing Lines?

​Dakotas Sister Society is ready to take on the topic of ho-hum credit union marketing with Bo McDonald!

Nanci Wilson and Dakotas Sister Society (DSS) is excited to introduce Bo McDonald as the next guest host of their educational and networking virtual meeting on September 15th at 1:00 p.m. (CT).  
 
Nanci met Bo at the New Mexico credit union league’s meeting this summer, where he was a keynote speaker – and she says it was eye-opening! “I immediately knew that our DSS needed to hear what he had to say, and he was gracious enough to say yes,” Wilson shared. “Bo is dynamic, and you will definitely want to attend and invite your coworkers, men and women alike – everyone is welcome!”
 
The meeting will also be recorded so if you are unable to attend, you can watch at your convenience. Please turn your computer cameras on, as this gives the guest speaker a more personal connection to our attendees.
 
You can register here.

A little about BO: Finding his creative voice behind the mic as a radio DJ in Upstate New York, Bo McDonald used his unique view on the financial world to create the go-to firm for community financial institutions looking to venture outside their comfort zones. Through a process of trial and error, Bo founded Your Marketing Co just over a decade ago and has enjoyed continued growth since then. His past ten-plus years at YMC have been defined by industry-disrupting ideas, a whole lot of laughs, and a creative boom in credit union marketing.
 
A dedicated leader and student of office culture, Bo has created a unique environment at YMC that focuses on interdepartmental connections and advancement. He introduced the Future Leaders of YMC (FLY) program in 2017, a program that trains people within the company in business leadership, project management, and individual growth.
 
“I can put my head on the pillow at night and know we’re working hard for clients that are making a difference in this world, says McDonald. “Lives are changing and dreams and being realized through the hard work of our clients, and through the work we do with them.”

When he’s not in Greenville, Bo can be found basking in the bayou vibes at his spiritual home in Louisiana, enjoying Irene’s Cuisine, and sipping on a Schug Cabernet. He also someday wants to skydive, through has admitted the only thing about it that scares him is the possibility of getting sick on a stranger mid-air. A YMC Fanatic through and through, you just might catch this bearded beauty around your town rocking YMC branded glasses, a teal blazer, and orange alligator shoes. You can’t miss him, and you won’t want to.