by Lindsey Hefta, Director of Marketing
Each year, International Credit Union Day (ICU Day) is set aside as a special day to raise awareness about what it means for members around the world to have a credit union as their financial partner. It’s time to start planning, because ICU Day is fast approaching – October 21, 2021!
This year’s theme is: Building financial health for a brighter tomorrow. ICU Day 2021 is a celebration of the impact credit unions and other financial cooperatives have made—and continue to make for their members. It is also a chance to be thankful for the lives and communities that have been improved by our movement.
To help celebrate ICU Day, your Dakota Credit Union Association (DakCU) warmly welcomes another chance to assist you in spreading a consistent message during this time. To do this, DakCU recently sent out several social media graphics to marketing staff and credit union CEOs focusing on ICU Day that can be used, as well as CUNA resources including coloring pages, sample press releases, sample talking points, and of course, the ICU Day 2021 logo.
We know our collaborative efforts will keep a consistent message across the Dakotas this year, helping more consumers to consider credit unions as a better financial services option. We understand you may have marketing staff that has already created advertisements to promote your ICU Day events, but we hope you will join us in keeping a consistent, united message. If you need assistance in creating any ICU advertisements or social media graphics, please reach out to me at firstname.lastname@example.org and I would be happy to add your logo and/or match your CU branding to the samples attached.
Lastly, the ongoing Credit Union Awareness Campaign is perfect for social media celebrations on and around ICU Day. If you are a contributor to the campaign, refer to the creative assets in the Contributor HQ to personalize a social media graphic or poster.
Don’t forget to include the hashtag #ICUDay on your ICU social media posts and be sure to share your festivities with the Memo by emailing to Shawn Brummer.
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