by Jeff Olson, DakCU President/CEO
This has been a year of exciting changes in the credit union industry, with the promise of an even brighter future for credit unions. Recently, the merging of our two national associations into one united America’s Credit Unions, and the rebranding of CUNA Mutual Group to TruStage earlier this year, opens endless possibilities.
TruStage has expanded their brand to reflect the company’s commitment to help shape a better and more inclusive financial services industry, in addition to bringing new leadership to the table in the hiring of TruStage President/CEO Terrance Williams. (Be sure to check out his personal introduction and article in the related Memo story today.)
To continue to serve your members, you need partners you can trust. Dakota credit unions know and trust TruStage, because for nine decades, they have delivered products, services and solutions that address and enhance the unique needs of our credit unions and their members. TruStage also shares your association’s commitment to the success of your credit union, as well as the system as a whole.
Fueled by the strength of its insurance, investment and technology solutions and the passion and expertise of its people, TruStage is justifiably proud of its ability to meet the changing needs of credit unions and their members. Your association is proud to partner with TruStage, and you may rest assured that TruStage and Dakota Credit Union Association (DakCU) are always in your corner!
With their support, DakCU can continue to advocate on your behalf, provide outstanding educational opportunities, and offer services that foster the success of Dakotas’ credit unions. TruStage is our one true system partner, and they help all of us navigate through an ever-changing financial service environment as THE integral business solution provider for credit unions across the country. They are actively engaged in all our DakCU events and activities, including supporting our charitable foundation. Simply put, TruStage’s value to us and our members is on display year-round.
Finally, the more you partner with TruStage, the more you help all our Dakota credit unions by increasing the flow of income to the association. This ultimately allows us to continue to provide dues supported resources and solutions that are necessary to your success, bringing more value for your credit union’s future growth and prosperity.
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