Member Login

THE MEMO

DAKOTA CREDIT UNION ASSOCIATION
  • Advocacy
    • Bill Tracking
    • Grassroots Action Center
    • Political Fundraising
  • Compliance
    • Compliance Resources
    • Compliance Solutions >
      • AffirmX
      • ComplySight
      • CU CMS
      • CU PolicyPro
      • InfoSight360
      • Jackson Lewis
      • PayLynxs
      • RecoveryPro
      • ViClarity
      • Training
    • The Memo: Compliance
  • Member Resources
    • DakCU Awards
    • Financial Well-Being for All
    • Professional Development >
      • Chapters
      • Emerging Leader Program
      • Sales CU Training
    • Strategic Partners >
      • CAP Program Directory
      • Compliance Solutions
      • Pee Wee and Friends®
    • SWAP: CU Awareness
  • News & Events
    • The Memo
    • Events Calendar
    • Annual Summit
    • GAC
    • Par for the PAC
    • Sales CU Training
  • About Us
    • Board of Directors
    • Contact Us
    • DakCU Foundation >
      • Donor Wall
      • Foundation Golf Scramble
      • Memorials
      • Foundation Sweepstakes
    • DakCU Health Benefits Trust

Social Media Efforts Not Excelling?

11/24/2021

 
Picture
Director of Marketing Lindsey Hefta has some tips
​to remain relevant to both your company and your audiences’ interests and needs. 
Picture
by Lindsey Hefta, Director of Marketing

Is your credit union active on social media, but your social channels aren’t excelling like you thought they would?  This could be a result of a few variables:

1) Time of day you post.
• When are your readers most active and engaged? Test posting content at various times of day to see what gets the most engagement. When I worked directly for regional financial institution, best results, regardless of content, was always between the hours of 7:00 am and 8:15 am.

2) How often you post.
• Facebook and all social channels, like Google, have individual algorithms they follow. The right posting frequency helps to keep your audience engaged without bombarding them with too much content. The frequency in which you post should be driven by a couple of factors:
a.) How many followers are on your channel. Hubspot found that pages under 10,000 followers experienced a 50% drop in engagement per post if they posted more than once per day.
b.) What channel are you posting on – each has its own best practices for frequency in which you should be actively publishing content. 

3) How long is your post.
• Use shorter subject lines. Use shorter sentences. People like when a message makes its point quickly and concisely. People are constantly scrolling. Catch their eye. Make them stop and quickly review your content – not read an entire blog post – they won’t do it, not on social. 

4) What content you are posting.
• While posting additional content may help to some extent, the more relevant and useful your content is, the better your social channels will do.
• I encourage you to have an even mix of content – all with supporting images! Your posts should have a good mix of products/services (calls to action), videos, news/blogs, and stories – about your brand/credit union, staff, members, your community, etc. Other content to post could include testimonials, podcasts, and events – just to name a few.

Social algorithms have begun to place emphasis on the types of content which will provide the follower with value, rather than just showing the follower everything that is posted. Be selective about what you’re publishing. Link back to your website. Remain relevant to both your company as well as your audiences’ interests and needs. And most importantly, don’t be afraid to test various ideas and theories to see what works best for your credit union! 

I’m happy to answer any of your marketing questions or concerns; don’t hesitate to reach out to me at [email protected]. 


Comments are closed.

    The Memo

    The Memo is DakCU's newsletter that keeps
    ​credit union professionals updated on current news and information. ​

    Memo Home

    Want the Memo delivered straight to your inbox?
    Sign Up Now


    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021


    Categories

    All
    Action Alert
    Advocacy
    Awards
    Awareness Campaign
    Compliance
    CUPAC/CULAC
    Dakota CUs Give Back
    Events
    Financial Well Being
    Foundation
    Fraud Alert
    Grants
    In The Spotlight
    Marketing Tips
    Member Solutions
    Miscellaneous
    ND Legislative Update
    News And Notes
    President's Perspective
    Press Releases
    SD Legislative Update
    Webinars

Copyright Dakota Credit Union Association.  All Rights Reserved.
2005 N Kavaney Dr - Suite 201 | Bismarck, North Dakota 58501
Phone: 
800-279-6328 | [email protected] | sitemap | privacy policy
Picture
Picture
Picture
Picture
  • Advocacy
    • Bill Tracking
    • Grassroots Action Center
    • Political Fundraising
  • Compliance
    • Compliance Resources
    • Compliance Solutions >
      • AffirmX
      • ComplySight
      • CU CMS
      • CU PolicyPro
      • InfoSight360
      • Jackson Lewis
      • PayLynxs
      • RecoveryPro
      • ViClarity
      • Training
    • The Memo: Compliance
  • Member Resources
    • DakCU Awards
    • Financial Well-Being for All
    • Professional Development >
      • Chapters
      • Emerging Leader Program
      • Sales CU Training
    • Strategic Partners >
      • CAP Program Directory
      • Compliance Solutions
      • Pee Wee and Friends®
    • SWAP: CU Awareness
  • News & Events
    • The Memo
    • Events Calendar
    • Annual Summit
    • GAC
    • Par for the PAC
    • Sales CU Training
  • About Us
    • Board of Directors
    • Contact Us
    • DakCU Foundation >
      • Donor Wall
      • Foundation Golf Scramble
      • Memorials
      • Foundation Sweepstakes
    • DakCU Health Benefits Trust