by Lindsey Hefta, Director of Marketing
While the SWAP advisory team along with DakCU staff agreed Gas Station TV (GSTV) would be a hit in helping to promote the credit union movement in the Dakotas, I personally wasn’t quite prepared to reach nearly 2 million measurable impressions in just three months’ time!
Last month, I was excited to report that Gas Station TV (GSTV) numbers for our credit union awareness initiative, SWAP, had reached over 1,350,000 impressions throughout June and July in the Dakotas. Now, I am excited to share that for the month of August, those numbers have continued to increase to just under 1.9 million delivered full sight, sound, and motion video impressions at the pumps.
That means there were exactly 1,873,929 moments to drive action and create lasting brand impressions for yourmoneyfuther.com and the credit union movement!
Now that our GSTV campaign has ended, we can continue to gain momentum by continuing the year-long advertising we are doing for both online digital newspaper ads as well as printed newspaper ads across the Dakotas. As a reminder, in addition to those mainstream marketing placements, SWAP also has funds placed throughout North Dakota State University (NDSU) women’s and men’s basketball and football digital programs/seasons; South Dakota State University (SDSU) football (print and digital) program/season; and University of North Dakota (UND) Hockey pocket calendars/season. These advertising placements within our local university systems should prove to be a great fit for the campaign based on the audience size, demographics, and digital engagements.
If you have any questions or comments regarding our SWAP (State-Wide Awareness Program) advertising placements, analytics, or how to make sure your credit union has taken advantage of your customized preferred listing on YourMoneyFurther, please reach out to me.
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