by Lindsey Hefta, Director of Marketing
Does your credit union utilize banner ads, either on your own website or to drive traffic TO your website? There are some simple, yet effective, tips that you can implement to help boost your ROI and increase brand awareness.
First, what is your goal or purpose? Why are you creating a banner ad in the first place? It is to highlight a new product or service? Or perhaps it is to promote an upcoming community event or raise awareness for a special cause that your credit union is involved with.
Lastly, do your best to maximize your budget for proper audience targeting, or retargeting, and choose the appropriate date(s) and time(s) to display your ads.
While these five straightforward tips are likely to help your credit union create a more effective banner ad campaign, there is always much more that can be done - including a/b testing and experimenting to come up with the best formula for YOUR credit union.
If you need help getting started with banner ads, don’t hesitate to contact me for assistance.
The Memo is DakCU's newsletter that keeps
Want the Memo delivered straight to your inbox?