August 27th, 2021

​Join us on September 1st for our Q2 Awareness Campaign Update. Find out more about YTD campaign performance, the future of the campaign, and how we can continue the momentum! 

Credit union professionals interested in hearing more about the progress of the “Open Your Eyes to a Credit Union” awareness campaign are invited to join us for the Credit Union Awareness Q2 Campaign Update for the Dakotas on Wednesday, September 1, at 3:00 p.m. CT. 
 
During our webinar, we’ll not only be covering campaign performance YTD 2021, but we’ll also be discussing the Q2 2021 consumer consideration and credit union brand perceptions research for both North and South Dakota.  The future of the campaign in the Dakota’s is dependent on the key role our contributing credit unions play in increasing consumer consideration and, ultimately, market share for credit unions.  We’re succeeding in achieving the campaigns objectives, and we need you to join us in continuing this momentum!  Here are some campaign highlights:

• Ad recall for credit unions overall has jumped almost 10 points since 2019
• Top-of-mind consideration for credit unions has increased nearly 8 points
• In states where the campaign is launched, and credit union support exceeds 90%, contributors experienced a 2% greater increase in membership than non-contributors.
• In SD, campaign contributors gained over 1.38% more members than non-contributors.
• In ND, campaign contributors gained over 3.65% more members than non-contributors.
• Nationally, credit unions in campaign participating states gained .52% more members over the last 18 months than in states where the campaign hasn’t launched.

 
Don’t miss this important update!

REGISTER NOW!
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