Each year, the Dakota Credit Union Association (DakCU) recognizes our member credit unions for their outstanding efforts in marketing and communications. The Marketing and Communication Award recognizes a marketing communications piece or project that was used over the past year and proved to be a successful investment. One award is presented for each asset category and entries may include radio, TV, print, online advertising, social media campaigns, websites, newsletters, or a specific marketing plan.
Congratulations to this year’s winners who were recognized during the DakCU Awards Banquet held at the Delta Marriott Convention Center earlier this month in Fargo, North Dakota.
$26M to $125M in Assets – East River FCU, Madison, SD. East River held a very successful “Lower Your Payments – Increase Your Smiles” loan promotion campaign which allowed the credit union to grow membership and increase auto loans by more than $3.4M all while saving consumers money. (Photo above.)
Over $126 Million in Assets – Town & Country CU, Minot, ND. Town & Country focused on a youth engagement campaign to provide parents and teachers needed tools to relay a positive savings message to children and young adults. This successful campaign has brought in nearly 800 new members in the target category while helping them to prepare for their financial future. (Photo below.)
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