A Little Facebook Creeping

Think of your cover photo as your storefront window. Boring, ugly, or just plain old is not going to generate much interest. Is it time for a refresh? 

​by Shawn Marie Brummer, Communications & Media Specialist

If you are taking the time to read this article, you probably have your credit union Facebook business account already established. Maybe you’ve already selected the perfect profile pic, filled in all necessary information, and written some about your credit union’s mission and values. But when’s the last time you updated your cover photo?
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Here at DakCU, we try to update the cover photo monthly or bi-monthly. Why so often? Well, think of your cover photo as your storefront window. If your store is boring, dated, or ugly, it’s simply not going to generate much interest. Plus, keeping the cover fresh is a great way to remind people that you are still very active on the Facebook platform.

Here’s some simple ideas for a quick refresh.
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Free Billboard!
Of course, Facebook is about making connections – but for businesses, it’s also a place to showcase your brand. Think of your credit union’s cover photo as free billboard space on one of the most popular social networks in the world. What would you want to say to people driving by? 

​Call to Action
Everyone in marketing knows, when selling, you want to implement a “call to action.” What is your goal? More lending? An Annual Meeting invitation? A Special Event? A Charity Drive? Using your cover photo to “sell” is an inexpensive and easy way to help drive those results. 

​Meet the Players
Credit unions treat staff like family, and members are part of that family. In many instances, your members already know your staff on a first-name basis. Or, maybe you want them to see the “new faces” at your organization. These are the people interacting with your members every day. Show your pride with a fun staff photo. 

​Get Emotional
Finally, an emotionally resonant cover photo can be equally effective. What can you do to help consumers that might be financially unstable, or searching for an alternative to big banks? What separates you from other financial institutions? This doesn’t have to be a complicated graphic. A simple message can sometimes strike the strongest and most memorable reaction. As the famous poet Maya Angelou says, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”