A Little Facebook Creeping

It’s important to understand Facebook trends in order to make the most of our marketing efforts.  Interesting tidbits about the most-used social media platform. 

by Shawn Marie Brummer, Communications & Social Media Specialist 

​It’s hard to imagine life before Facebook.  Whether it’s business or personal special moments, Facebook has made information sharing easier than it ever was before.  In addition, despite the emergence of other social media platforms, Facebook still connects more people than any company has in the past.  Plus, millions of businesses around the world rely on Facebook to connect with people.  That’s why it’s important to understand Facebook trends in order to make the most out of your marketing efforts.  In that spirit, here are some interesting Facebook tidbits:

• Daily Active Users = 1.84 BILLION
• Monthly Active Users = 2.80 BILLION
• Facebook is the leading social platform, reaching 59% of social media users
• 200 MILLION small business use Facebook’s tools
• 63% of the U.S. population over age 12 use Facebook
• 65% of Facebook users are under age 35
• Average time one user spends on Facebook is 19.5 hours per month
• 78% of American consumers discover products/services on Facebook

(*SOURCE: Oberlo.com)

With these amazing statistics, it would be unwise for any business – including credit unions – to ignore the benefits of having a presence.  Here’s a few examples of some credit union posts that are reminding viewers, “We’re here for you!”