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The credit union movement has seen tremendous success in 2025, and we cannot allow this momentum to slow. Credit unions are far more than financial institutions they are facilitators of economic freedom, stewards of financial prosperity, and champions of a people-first model. Dakota credit unions continue to build consumer trust, increase awareness, and demonstrate measurable impacts on members’ financial well-being. At the center of much of this progress is our one true system partner, TruStage, which recently celebrated 90 years of service to credit unions. Their longevity, innovation, and unwavering commitment reflect a deep understanding of the credit union mission and the needs of members. For nine decades, TruStage has delivered solutions that protect, enhance, and advance credit unions and the communities they serve. TruStage remains firmly dedicated to helping credit unions improve members’ financial success while also strengthening institutional performance. Their comprehensive product portfolio supports consumers at every major financial life stage, helping families buy their first home or car, prepare for retirement, safeguard against the unexpected, and build long-term stability with confidence. Together with system partners, credit unions, and distribution partners, TruStage continues to evolve by integrating new technologies, simplifying access to essential products, and advancing the shared belief that every consumer deserves a brighter financial future. This commitment is further evident in the $159 million contributed over the past five years to support credit union leagues, associations, and systemwide initiatives. TruStage has consistently proven it is much more than a vendor it is a true partner. They stand with credit unions before Congress and regulatory agencies, helping defend the movement’s fundamental right to exist. With key advocacy priorities including credit union taxation, interchange, data privacy, TruStage has been a strong and aligned voice to the movement. As DakCU’s one-true system partner, TruStage strengthens our advocacy efforts, supports professional development, and contributes to initiatives that reinforce the long-term health and competitiveness of credit unions across the Dakotas. Their engagement—at events, in policy conversations, and through support of the DakCU Foundation—helps build a more resilient and impactful credit union movement. As we look ahead to 2026, the opportunities for growth and member impact are significant. With a trusted partner like TruStage and the continued leadership of Dakota credit unions, our movement is exceptionally well-positioned to expand its reach, elevate member service, and strengthen the financial well-being of the people and communities we serve. Happy Thanksgiving and here’s to a strong and successful year ahead. George McDonald
DakCU Interim President/CEO Comments are closed.
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