SWAP Successes!

​Our Q2 numbers reveal fantastic results and engagement with more than 9 MILLION credit union awareness positive impressions so far! 

by Lindsey Hefta, Director of Marketing

As we continue to embrace our State Wide Awareness Program (SWAP), the news just keeps getting better! As of October, we have exceeded 9 MILLION impressions throughout North and South Dakota!

With about month left to go (November), billboard numbers have exceeded 5.2 million impressions. In addition, our GSTV video ads through the summer months brought a total of 1.57 million impressions to over 170 gas pumps in contributing markets, and digital newspaper ads are nearly 1.7 million thus far.

But there’s more positive news with the click through rates for our digital ad campaign! For our pre-roll and targeted display ads, we are trending way above the national average of a 0.08% click through rate with .40% in display ads and .35% in video ads so far!

Because we want to continue to build on our momentum, we are moving ahead with our advertising through the fall and winter months with online digital ads. We are also adding paid social media ads for 2025.

Thanks to YOUR support, SWAP continues to remind consumers that credit unions are a better financial services option – and there is a credit union for everyone. Please consider supporting our awareness initiative as you consider your dues for next year!

Finally, as a reminder, if you are not already utilizing the 2024 collateral pieces, please contact me for more information on the Try A Credit Union (MCUL) campaign materials. And don’t forget - as a participating credit union, you can place free job openings on the Try a Credit Union website. Feel free to contact me with any questions.