SWAP Campaign Wraps with 13M Impressions, Eyes Future

​The 2024–2025 campaign saw strong results across the Dakotas.

By Lindsey Hefta, VP of Marketing & Communications

As we close out the 2024–2025 campaign year for the SWAP (Statewide Awareness Program) initiative, we’re proud to announce a major milestone: 13 million total impressions across North and South Dakota.

This achievement reflects the strength of our collective efforts and the value of continued investment in building credit union awareness across the region.

Campaign Highlights
This year’s multi-channel strategy yielded strong visibility, thanks to a well-rounded mix of digital and traditional media:

• Gas Station TV (GSTV): 1.57 million impressions
• Billboards: Over 7 million impressions
• Online Newspaper Ads: Over 2.5 million impressions
• Targeted Digital Ads (including CTV/OTT): Over 1.3 million impressions
• Newspaper Display Ads: 2.7 million impressions

These numbers demonstrate that SWAP remains a powerful tool in amplifying the credit union difference and strengthening brand visibility in our local communities.
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Your Continued Involvement Matters
We remain committed to growing the SWAP initiative as a strategic complement to your credit union’s individual outreach efforts. Your feedback, questions, and insights are always welcome and help shape the campaign’s future.
If you haven’t yet committed to participating in the 2025–2026 Credit Union Awareness initiative but would like to learn more, I’d be happy to connect with you.

Likewise, if you have any questions about the SWAP campaign or the TryACreditUnion.com platform, please don’t hesitate to reach out to me.

Thank you for your continued support and dedication to our shared mission.