DakCU’s New Ideas Conference is flowing with the latest information you need to propel your credit union towards even greater success and engagement! Friday, September 13, is your FINAL CHANCE to register, so do not wait! Register today to reserve your spot, and we guarantee you will leave excited, invigorated, and inspired with new concepts, as well as actionable steps and key takeaways that you can implement at your organization immediately. This year’s concept is a broad spectrum of current industry topics merging into one stream – all with the goal of HELPING YOU SUCCEED! Every session during this two-day conference has been specifically chosen because it is relative AND relatable to every position within your credit union, from front line, to marketing, to lending and sales, to management, and even IT. It is a RIVER of information flowing from one topic to another, with one destination in mind: Your Success! Top industry presenters and topics! FEATURING! Frank Allgood, VP of Brand Experience from Your Marketing Co., presents Authentic Brands – A Powerful Approach to Increase and Sustain Loyalty. Frank will lead us through valuable sessions covering important topics ranging from branding, organizational leadership, and discovering purpose. Are you missing out on golden opportunities to turn your members into loyal advocates? Are you eager to foster a dynamic work environment while overcoming resistance to change? Are you ready to discover key elements that define a healthy culture and create a blueprint for a flourishing credit union? Prepare to take some notes, because Frank will uncover a wealth of information and flood your mind with exciting new strategies you can use immediately. Frank talks briefly about branding in this introductory video. PLUS! Anne Legg, founder of THRIVE Strategic Services, presents Unleashing AI Innovation – Credit Union Readiness and Application. Anne is an award-winning, internationally recognized credit union industry leader who is leading change via the development of data transformation strategies. As AI reshapes the financial landscape, how can credit unions employ this dynamic technology to enhance finance management, operational efficiency, and member engagement across digital platforms, branches, and call centers? Find out what your credit union needs to succeed with Gen AI and glean valuable insights into implementing AI for data analysis, risk management, personalized member interactions, and strategic marketing initiatives. If you haven’t seen it, check out her introductory video here. Nick Brown, Founder of SalesCU, presents Consumer Expectations and Developing a Value-Driven Culture for Members. The explosion of technology in the financial services industry has made accessing accounts easier and more convenient for members and customers. Still, most solutions aren’t designed to replace employees but to assist them in serving and capturing their members more effectively. While consumers are progressively moving to digital channels to manage their finances, they still prefer human interaction. In fact, many say they are more willing to be sold new or upgraded products in face-to-face interactions. However, without proper sales training, these innovations are utterly ineffective! Are you ready to learn how your credit union can develop a value-driven culture for your members? We’ll discuss consumer expectations, and how you and your team can amplify product penetration for peak performance! Deb Schuelke, Senior Communication Consultant, Rose Group International, presents Communicating Through Chaos. Deb has focused her efforts on helping leaders understand how to apply effective communication strategies to build relationships, increase employee engagement and satisfaction, and positively impact all kinds of organizational goals. With deep experience as a communication educator, she advocates for strategies that incorporate a wide range of sociological and psychological theories to ensure that leaders aren’t chasing fads but are engaged in strategies that actually work. Organizations experience chaos at many levels, so how can leaders manage this effectively? We will offer actionable insights into strategizing effective communication in your organization, both on a regular basis and in times of chaos, engaging participants in a variety of scenarios where communication should be thoughtfully developed. Nick Podhradsky, Executive VP, SBS CyberSecurity, presents The Future of Cybersecurity: Trends You Should Know and Monitor. The world of technology is very different today than it was just five years ago – and we need to be prepared for what is coming! From the technologies we use now to the threats we face every day, such as ransomware and compromised emails, to the way we protect our data, the cybersecurity landscape will continue to change rapidly. We’ll discuss the continued evolution and trends in cybersecurity likely to occur in the next few years, including: cloud computing adoption; continued reliance on vendors; machine learning and AI; advanced cybersecurity controls and automation; and customer adoption of technologies. Jennifer Adkisson, Manager of Compliance & AdVisor Services at ViClarity, presents Social Media & Advertising – Compliance Pain Points. In our ever-evolving landscape of digital marketing, ensuring federal advertising compliance in social media is critical, but can be challenging. Join our compliance partner ViClarity, with their marketing compliance expert, as she delves into the intricate world of compliance within the social media advertising space, focusing on key pain points and risks that credit unions often face. By the end of this session, you will have a clearer understanding of the current social media compliance nuances, along with practical tips for managing social media marketing risks. You will also have a better understanding of key federal advertising compliance considerations that often come into play when marketing via social media. All this and more is being offered from two unique venues in Bismarck-Mandan, with spectacular scenic views of the beautiful Missouri River – perfect for inspiring a wave of New Ideas! Day 1, we will gather at the Gateway to Science Center, located high above the river’s edge with a spectacular view of the water and bridges that connect the Bismarck-Mandan community. Day 2, we will meet on the other side of the river, at the Paddle Trap in Mandan right on the water’s edge. A popular local destination known for its casual but welcoming aura, you will experience the best that the Mighty Missouri offers as we gather to be invigorated and inspired with exciting new concepts! REGISTER NOW! Deadline to register is Friday, September 13. A block of rooms is available now until September 11 at Courtyard Bismarck or Residence Inn for the special rate of $149/per night. Click here for reservation information. Comments are closed.
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