Level Up Your Sales Training in 2026

Next live online session begins April 14 – register by March 30 to elevate your team’s sales confidence and performance.

If your credit union wants stronger product utilization and more consistent sales results, the right training makes all the difference. The Sales CU Intensive Workshop is designed exclusively for credit unions, giving employees and leaders the mindset, skills, and coaching framework needed to sell in a way that feels natural, helpful, and member focused.
 
Why does this matter for your members?
Because when employees understand how to guide conversations, identify needs, and recommend the right products, members receive better solutions, stronger financial guidance, and more personalized service experience.
 
Why This Training Works
To build a sustainable, high-performing sales culture, your credit union needs:

• Training built specifically for credit unions; not generic sales content.
• Employees who feel empowered with the mindset, processes, and confidence to serve through sales.
• Leaders equipped to coach, mentor, and sustain performance across teams.

 
This workshop delivers all three helping your credit union deepen relationships and deliver more value to members every day.
 
Who Should Attend
2-Day Frontline Workshop
Ideal for anyone who:

• Opens new accounts
• Processes loans
• Trains in these functions

 
3-Day Leadership Workshop
Perfect for:

• Senior leaders
• Branch leaders
• Lending and contact center leaders

Training Content

• Two-Day Training: Sales Mindset & Advanced Sales Processes and Skills
  Lender Sales Success Workshop:
  • $499 DakCU member rate (regularly $799)
  • Covers the first two days of the 3-day program
• Three-Day Training: Transformational Leadership for Sales Coaches
  Sales Intensive Workshop:
  • $749 DakCU member rate (regularly $1199)

 
2026 Workshop Dates
Pick the session that fits your schedule:

• April 14–16 – Register by March 30
• May 12–14 – Register by April 30
• August 25–27 – Register by August 15
• September 29–October 1 – Register by September 19
• October 27–29 – Register by October 17

 
How This Benefits Your Members
This training doesn’t just build better sales teams, it strengthens member relationships. Participants learn how to:

• Truly understand member needs
• Recommend products that improve financial well-being
• Create more meaningful, consistent, and helpful interactions
• Increase member satisfaction, loyalty, and long-term engagement

 
When your employees sell with confidence and purpose, your members feel supported, valued, and better equipped to reach their financial goals.
 
Find out more information or register for an upcoming class here. 

DakCU is proud to partner with SalesCU to bring this high-impact training directly to our member credit unions. This collaboration ensures you have access to specialized sales development tailored to the credit union philosophy—training that strengthens service, deepens relationships, and ultimately enhances the member experience.

For additional details, questions, or help selecting the right workshop for your team, please contact George McDonald, DakCU’s Interim President/CEO.