It Just Keeps Getting Better!

​Our Q1 SWAP Update numbers show we are seeing fantastic results with nearly 5 MILLION credit union awareness positive impressions so far! 

by Lindsey Hefta, Director of Marketing & Communications

As previously mentioned a couple weeks back, our SWAP (state-wide awareness program) is off to a great start for this year! With some changes to where we have placed media, as well as our partnership with MCUL for assets, we are seeing some fantastic numbers. In fact, at the end of Q1, we have already received just shy of five million impressions across the Dakotas!

For our digital ad placement campaign in markets where we have contributing credit unions, we have surpassed 50,000 CTV video impressions and over 171,000 targeted display impressions since May.

Our printed and digital billboard ads running in the Bismarck, Minot, Fargo, Grand Forks, Sioux Falls, Watertown, Aberdeen, Huron, and Rapid City area markets are over 2.5 million impressions alone. Have you seen them?

               Billboards spotted in Aberdeen by Misti Taylor (Healthcare Plus FCU) and Bruno Kuhfeld (Dakota Plains CU).

Our digital newspaper ads across both states, as well as summer GSTV ads, are also both doing well; we anticipated as much after the success of previous years’ placement. This brings the total number of all campaign impressions to over 4,960,000 impressions across both states so far!

As a reminder, if you are a contributing member and you are not already utilizing the new 2024 collateral pieces, please contact me for more information on how to get your hands on the Try A Credit Union campaign materials to utilize within your own credit union! In addition, as a participating credit union, you can place free job openings on the Try a Credit Union website – simply send me the job placement information.