Three Dakota credit unions were recently singled out by Forbes for their outstanding member satisfaction based on a Statista survey of approximately 26,000 U.S. residents.
Participants were asked to name all the banks and credit unions where they currently have—and previously had—a checking or savings account, and to identify financial institutions they know through the experiences of friends and family. Respondents were then asked to share their level of satisfaction, their willingness to recommend it to others, and to rate the organization based on criteria including: customer service, the quality of financial advice offered by representatives, fee structures, ease of navigating digital and in-person services, and the degree of trust the financial institutions inspired. In addition, survey responses from the last three years were also taken into consideration, with more recent data weighted more heavily. Statista collected online text reviews and ratings posted between February 2021 and March 2024; this research accounted for 20 percent of the scoring and the surveys accounted for 80 percent. Large banks and credit unions with branches in more than 15 U.S. states were excluded, and companies pay no fees to participate or to be selected. All told, 207 credit unions and 185 banks were ranked in one or more states, with three Dakota credit unions emerging as top contenders. Congratulations to:
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