by Shawn Marie Brummer, Communications & Media Specialist
Three times per year, members of Dakotaland FCU (Huron, SD) receive something from their credit unions in the USPS mail delivery that isn’t a statement, payment voucher, or solicitation.
Instead, it is a colorful magazine full of inspiring messages, financial tips, reminders of services the credit union provides, as well as detailed stories about personal and business successes with ties to Dakotaland.
Titled INDEPENDENCE, with the tagline “Financial Freedom the Credit Union Way”, one recent issue helped members to understand details about the Child Tax Credit, had a personal message from President/CEO Ryan Goehner, and helpful tips about on updating beneficiary information when experiencing a life event.
Additionally, “Construction Corner” provided suggestions of things to consider when preparing to break ground on a new building project, “Great Faces New Places” spotlighted several managers in various branches, and a multi-page exposé on financial fraud provided a Q & A on trends with “money mules” and romance scams.
But perhaps most inspiring were the expansive success stories about some of their credit union members, including Livin’ the Farm Life, which profiled the local Farm Life Creamery, and South Dakota or Bust, a story about a teacher from California who made the leap to South Dakota and discovered the friendly crew at Dakotaland’s Redfield branch along the way.
The INDEPENDENCE magazine is produced in-house under the leadership of Dawn Mutchelknaus, VP of Marketing at Dakotaland FCU. She engages appropriate staff members as needed, and the credit union also has a graphic designer on staff, Emily Kuehl. Creative Printing in Huron produces the final product and mails the issues to the distribution list.
The most recent issue of each magazine can also be found on the credit union’s website. The next issue of INDEPENDENCE will be published in April, and we can’t wait to see what’s up next!
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