Explorers CU Reframes Sales Through SalesCU Training

Explorers CU discovered how SalesCU transforms “sales” into member service and connection.

Explorers Credit Union (CU) recently partnered with SalesCU, a professional development organization specializing in credit union–specific sales training and leadership development, to host a series of full-day onsite workshops for staff. SalesCU, a recognized partner of the Dakota Credit Union Association (DakCU), provides credit unions across the Dakotas with resources and training to strengthen member engagement and build a sustainable sales culture. The experience proved to be transformational.

“What stood out immediately was the level of engagement,” said April Tompkins, CEO at Explorers CU. “Despite the length of the sessions, the time flew by thanks to dynamic facilitation and fresh, relevant content tailored to the credit union environment.”

Historically, the word “sales” carried a negative connotation among the team. Through these workshops, that mindset was successfully reframed. Sales is now viewed not as pushing products, but as supporting members in achieving their needs, wants, and dreams. The SalesCU program helped staff see how meaningful conversations can lead to deeper relationships and better service outcomes.

Explorers CU strongly recommends SalesCU to any credit union looking to empower their staff with a member-centric approach. “It’s not just training—it’s a mindset shift,” Tompkins added.

Credit unions across the Dakotas and beyond can experience this same transformation through the Credit Union Sales Intensive Workshop, offered live online by SalesCU. Only one session remains for 2025, with 2026 training dates coming soon.

More information is available here.

About Explorers Credit Union
Founded in 1962, Explorers CU is a member-owned, not-for-profit financial cooperative serving southeastern South Dakota and northeastern Nebraska. With over 9,000 members and more than $100 million in assets, Explorers CU is dedicated to empowering individuals and families to achieve their financial goals. For more information, visit www.explorerscu.com.

About SalesCU
SalesCU is a credit union-focused sales training organization with over 24 years of experience helping teams engage members more effectively. A trusted partner of the Dakota Credit Union Association (DakCU), SalesCU provides workshops, online courses, and coaching to build a sustainable sales culture, improve member satisfaction, and align solutions with members’ financial goals. For questions or additional information, contact George McDonald, Senior VP/Chief Officer Partnerships & Engagement, at 701.250.3942.