Dakota’s SWAP Program Helping to Move the Needle

​July Gas Station TV (GSTV) numbers are in along with online AdConnect newspaper ads and the numbers are even higher than June!

by Lindsey Hefta, Director of Marketing

Last month, I was excited to report that Gas Station TV (GSTV) numbers for our credit union awareness initiative, SWAP, had reached over 660,000 consumers at over 120 different gas pumps in the Dakotas.
 
Now, I am excited to share that for the month of July, those numbers have continued to increase to just under 700,000 – for a total of 1,358,146 impressions throughout June and July in the Dakotas! We still have the month of August to report back, and we have already reached nearly 1.5 million full sight, sound, and motion video impressions promoting credit unions!
 
For online digital newspaper ads, we also have some excellent numbers to report for June and July. In South Dakota alone, we have reached over 200,000 impressions for participating newspapers. And for North Dakota participating newspapers, we have reached nearly 16,000 views. While there is some discrepancy across the two states, due to the number of participating online newspapers and the number of weekly versus daily papers, we are thrilled with these additional statistics! These numbers do not include any printed ads that have also been running in published newspapers across both states.

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​Once again as a reminder, participating SWAP contributors in the Dakotas have preferred listings on the updated YourMoneyFurther.com website! Participating credit unions can, and should, maximize their placement there by customizing their listing on the credit union locator. The enhanced listing lets credit unions showcase products and benefits they offer and allows them to add consumer tracking to their links. Plus, participants can now add their logo and a summary of their credit union.
 
Along with updating your listing(s), if you wish to gain even more analytics from the YourMoneyFurther website, the national Credit Union Awareness team created a great new resource to help marketers at participating credit unions make the most of the consumer traffic coming to their websites from YourMoneyFurther.com. Available on ContributorHQ (and by reaching out to me) the Pixeling and UTM Best Practices guide has been designed to provide clear direction for tracking and measuring consumer traffic and helping close the lead opportunity for new memberships and loans.
 
If you have any questions regarding SWAP (State-Wide Awareness Program), please reach out to me at [email protected] or 701.250.3968.