Monday, October 4, 2021 | Holiday Inn Grand – Bills Back Room
Tuesday, October 5 | Holiday Inn Grand – Bills Back Room
“eMotion: Storytelling from Guerrilla Marketing to the Digital Divide”
Lee Wojnar, VP of Marketing, OBEE Financial
We all have stories to tell. Our respective stories add to our uniqueness in business and in our personal lives. They are stories that define who we are, where we’ve been, and all the beauty we’ve witnessed throughout our journeys. Our experiences have had an enormous impact on our emotions and when we tell those stories effectively, we impact the emotions of others. In this presentation, Lee demonstrates how stories affect marketing. He’ll walk us through simple steps necessary to make an impact on our credit unions and on our communities.
“PR Lives! Tell Your Story from the Inside Out”
Lorraine Ranalli, Communications Consultant
For more than a decade, the line between external and internal communication has become increasingly narrow. Your organization’s culture is no longer an internal affair, it’s part of your branding and your most valuable asset, your people, have an enormous influence on the perception of your brand. Gain a better understanding of:
• The benefits of empowering employee influencers
• The value of leveraging SMEs and PR from within your organization
• How to identify stories that have potential to go viral
The Value of Reputation Management
Ashish Garg, founder & CEO, Eltropy
Want to attract new members and increase loan volumes? Consumers of all ages are increasingly making buying decisions based on online reviews, so now more than ever it is important that credit unions understand and manage their reputations in the online marketplace. Ashish Garg, CEO and co-founder of Eltropy shares the value of Reputation Management for your Credit Union’s ranking and revenue. Ashish will highlight how to efficiently collect reviews, analyze results, improve member experience and more.
Unlocking Growth in the Post-Vaccine World using AI
Eric Steinhoff, Credit Risk Leader, Scienaptic AI
Access to credit unlocks opportunities and dreams for members and businesses alike. But credit scores invented many decades before the emergence of modern computing and AI, often decide the fate of millions of American dreams.
Most Financial Institutions agree that existing credit instruments require a new lease of life. It is just a matter of time before all credit decisions become AI-enabled. When that happens, the credit expansion that follows will play a central role in reviving growth for lenders and the economy at large. For members / borrowers, on the other hand, it will bring instant, better, and more personalized decisions.
But the question still remains - how do lenders make this transition without unsettling their existing setup? What can we learn from early adopters who aspired to disrupt age-old ways? In this panel discussion, we offer experiences of CLOs who have taken this evolution to fruition. We will bring insights from highly experienced senior leaders on how AI can reduce friction, eliminate costs, and mitigate risks.
The Future of Credit Union Awareness
Chris Lorence, Executive Director, CU Awareness, LLC
The Credit Union Awareness initiative is making significant progress towards the goal of increasing consumer consideration for the credit union category. Join us for an update on the Credit Union Awareness program, it's success thus far, and where the program hopes to expand in the future.
Team Assignments/Group Project
Decrypting Crypto | What CUs Cannot Afford to Ignore about Blockchain in 2021
Larry Pruss, Senior Vice President, SRM
Blockchain technologies and their instant payments capabilities have loomed large on the fintech horizon lately, but what does crypto mean for the financial service providers of tomorrow? Join us for a curated summary for credit unions around recent news and emerging use cases for cryptocurrencies. This presentation focuses on the trends, potential impacts, new policies, and reasons why the financial institutions of today need to prepare for a few blockchain-driven changes - yesterday.
Topics this session will explore: